Program Details

 2018 Preconference Options

Worksite Wellness Specialist (CWWS) Certificate 
Sunday, January 21-Monday, January 22, 2018

You can earn your CWWS at HBCE! Recognized as a premier training program for worksite wellness, human resources, benefits and interdisciplinary professionals, the Worksite Wellness Specialist program provides the knowledge, skills and tools needed to help you assist in creating and sustaining a culture of wellness within your organization. (CE Credits for this certificate will be administered by the National Wellness Institute.)
  • Module 1: Foundations, Part A: Building a Business Case for Wellness
  • Module 2: Foundations, Part B: Population Health and Wellness Management
  • Module 3: Creating and Sustaining a Culture of Wellness, Part A: Culture and Leadership
  • Module 4: Creating and Sustaining a Culture of Wellness, Part B: Environment and Policies
  • Module 5: Creating and Sustaining a Culture of Wellness, Part C: Benefits and Incentives
  • Module 6: Driving and Measuring Employee Engagement, Part A: Communications
  • Module 7: Driving and Measuring Employee Engagement, Part B: Primary Prevention, Risk Reduction and Special Programming
  • Module 8: Driving and Measuring Employee Engagement, Part C: Evaluation


Creating Meaningful Employee Experience​​s: Using Design Thinking to Solve the Toughest of Worksite Wellness Challenges
Monday, January 22, 2018 | 8:30-11:30 a.m.


Michelle Spehr
Health and Wellness Consultant,
The Benefit Services Group, Inc.

Tara Witt
Employee Wellness and Engagement Coordinator,
Milwaukee Public Schools

"We can not solve our problems with the same level of thinking that created them"—Albert Einstein. This workshop will introduce the concept of design thinking, a human-centered method for innovation. In the field of workplace wellness, we aim to design interventions that will lead to positive lifestyle changes for all people, however we often fall short in our ability to create programs that are, well, human. Michelle and Tara will walk participants through the steps of design thinking as a new way of identifying the impactful solutions that address worksite health promotion problems by embracing empathy, collaboration, integrative thinking, optimism and creativity. If your wellness and well-being strategic planning approach feels mechanical and you're frustrated that your current solutions are insufficient, join us! It is time to see and do things differently. Take the first step to explore how to use a new level of thinking to guide your wellness strategy.

Integration of the Benefits and Wellbeing Functions within an Organization

Monday, January 22, 2018 | 1:00-4:00 p.m.


Miriam (Mim) Senft, CWWS GBA, AAI, RYT

President and CEO, Motivity Partnerships, Inc.

Co-Founder, Global Women for Wellbeing (GW4W)

Join this interactive workshop to discuss the "people, place, purpose" and overall health/wellbeing of your workforce – including the importance of effectively integrating the benefits and wellness functions in your organization.  Discussions will include: population data, programming, communications and engagement of key stakeholders,  in the following areas: ​

  • Targeted programming for best results (high-risk medical cases, chronic conditions, mental well-being)
  • Connecting mental well-being and prescription drug spend for mental health
  • EAP utilization - what you data tells you
  • Disease management programs - what's needed to get better results
  • Creating a safe psychological environment that emphasizes social connection and reduces negative peer pressure

 2018 Keynote Speaker

Ron Goetzel, Ph.D.
IBM Watson Health and Johns Hopkins Bloomberg School of Public Health

Session: What is the Latest Research in Workplace Health Promotion?

Learn about new and emerging research on workplace health promotion (wellness) programs and their impact on employee health, medical costs, and productivity outcomes as well as the transition from a return-on-investment (ROI) to a value-on-investment (VOI) approach. The session will include the most recent and compelling studies in the field as well as controversies surrounding the effectiveness of workplace programs. Dr. Goetzel will also discuss best and promising practices revealed from a benchmarking project supported by the Robert Wood Johnson Foundation entitled "Promoting Healthy Workplaces".

 2018 Speaker List

Allan Brown, PT, Maine Employers' Mutual Insurance Company (MEMIC)
In a Dynamic Workplace, Don't Be Left Sitting Still

Barbara Collura, RESOLVE: The National Infertility Association - VC
Infertility Benefits - The Impact on the Employer/Employee Relationship and How to Design a Family-Building Benefit
Brett Powell, CWPC, American Institute for Preventive Medicine - VC
Intergenerational Wellness" Engaging the Most Diverse Workforce in History

​Catherine Ratcliffe, Sullivan Benefits  - VC
Disease Management and Cost Containment in Your Benefits Plan

​David Hines, Metropolitan Nashville Public Schools - VC
How an On-Site Primary Care Model Improved Health Outcomes and Reduced Costs​
Dean M. Hoffman, LLC
Trends in Health and Welfare Funding: Validating What is Right For Your Organization​
​Dean Thompson, HCMS Group LLC - VC
Schwan Foods: Implementing a Comprehensive Human Capital Management Approach

Dr. James M. Lance, D.O., Mayo Clinic
Organizational Leadership: Implementing a Culture of Safety

Dr. Joel Bennett, Organizational Wellness and Learning System (OWLS) - VC
When Wellness Hits the Wall: How to Address Stress, Depression and Substance Abuse

Gabriel Mecklenburg, M.Phil., M.Sc,  Hinge Health - VC
Manatee County Government and Hinge Health: Implementing Digital Care to Manage Musculoskeletal Conditions

​Jane Gile, SPHR, SHRM-SCP, City of Manchester, New Hampshire - VC
Partnering to Cure Employer Drug Costs

Joan M. Troester, M.B.A., CEBS, SPHR,  University of Iowa - VC
A Focus on the Employee Experience: Moving Benefits and Well-Being Programs From Cost Containment to Supporting the Talent Agenda

JoAnne Eickhoff-Shemek, Ph.D., FASCM, FAWHP,  University of South Florida
Inntegrating Exercise is Medicine® Into Your Employee Wellness Programs: An Effective Population Health Management Strategy

Karen L. Bathanti, Macomb County, MIchigan - VC
How a Voluntary Benefit Program Can Improve Employee Satisfaction

Karen van Caulil, Ph.D.,  Florida Health Care Coalition - VC
How Employers Can Impact the Opioid Epidemic

Kim Stroud, M.A., LMHC, Manatee County Government - VC
Manatee County Government and Hinge Health: Implementing Digital Care to Manage Musculoskeletal Conditions

Lauren Holm, CWWPM, CWWS, Richland County, South Carolina
Richland County: Leveraging Resources to Stretch a Limited Budget

Linda Robertson, CEBS, CFP®, ChFC®Financial Finesse - VC
The Gender Gap in Health and Financial Well-Being
​Melanie Hancock Brown, HILL WARD HENDERSON - VC
Employee Benefits Compliance "Hot" Topics

Michael S. Jacobs, RPh, ARMSRx Pharma​cy Benefit Consultants - VC
Managing Your Pharmacy Benefit Investment

Miriam (Mim) Senft, GBA, AAI, CWWS, RYT, Global Women for Women (GW4W) - VC
The Gender Gap in Health and Financial Well-Being
Norma Streich, Schwan's Shared Services, LLC - VC
Schwan's Company: Implementing a Comprehensive Human Capital Management Approach

Rachael Baker, MSW, CWPM, ​Aetna - VC
Mindfulness in Business

Rebecca Johnson, M.S., CHWC, Corporate Fitness Works
An Organization's Hierarchy of Needs, Maslow Style

Rob Graybill, Vitals - VC
Partnering to Cure Employer Drug Costs

Robert Kelley, CBP, CPM, PHR,  North Carolina Office of State Human Resources - VC
State of North Carolina Financial Wellness Programming

Rosa Novo, ​Miami-Dade County School District - VC
How Employers Can Impact the Opioid Epidemic
Susan Tufts, M.A., L.L. Bean, Inc. - VC
Measurement and Evaluation: How to Use Data to Change Behavior and Build Organizational Support
Suzanne F. DelbancoCatalyst for Payment Reform -  VC
A Road Map for Employers Seeking Higher Value Health Care
​​ Sessions marked with a VC will be included in the Virtual Conference.

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